Defining a Transmedia Project

Transmedia is a broad concept, that and the term was initially developed in order make a changing media landscape and communication forms, coming about because of social media. All though in the modern day, where most marketing campaigns, and many narrative stories implicitly use other platforms to promote, the term has become more vague. The goal of this document is to look at different projects and see how you could fit them into a transmedia framework. My assumption is that most creative projects produced today, will fit the definition of transmedia, and that is the main issue with the term. To try to make more sense of the term of transmedia this paper will try to define subcategories of transmedia in order to make the term more useful as a communication tool.